Becca Levian

South Park App

Reimagine what an avatar creator could be.

South Park asked us reimagine their current avatar creator by taking on a mobile-first approach with a strong focus on shareability through social. They haven't updated their current avatar making in, ooooh 10 years, so making it FUN and something people would actually want to use was obviously top of mind. This was the outcome:

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We wanted to create an experience that was simple and inspiring, so instead of just having an avatar creator, we came up with an entire scene creator. Creating a scene should be fun and intuitive - so we simplified the entire user flow. Editing clothing, accessories, body type, etc, can all be done on a single screen.