I led the branding and website design efforts for a new travel company called GoBe. This entailed a detailed and cohesive branding effort where I worked with a team of writers and strategists to create a positioning statement, name and tagline. From that, we created a logo and full brand book including typography, color, photography guidelines, implementation, etc. I also led the design of the custom responsive digital site we created for them. This included numerous layouts and templates, which included pretty extensive functionality and UI considerations.